I wonder if products would be more user friendly if the CEO of the company had to demonstrate its use?
When I struggle to open something or this thing doesn’t quite fit into that then it’s obvious that corners have been cut in the name of profits.
This is where small businesses have the opportunity to shine. The owner is directly connected to the customer.
I guess that was part of the wow factor of Apple. Steve Jobs did demonstrate his products and you could see how he cared about the details (and it didn’t hurt their profits.)